About me

I am a hands-on strategic thinking multidisciplinary creative director with over 20 years of experience helping brands build relationships with consumers across Product, UI, UX and CX.

Originally trained as an Interior Designer starting my career at the Conran Design Group. Over the years I have been involved in projects spanning the built environment, graphic design, branding, interactive and product design.

I have designed, led and delivered award-winning campaigns, websites and mobile apps through to enterprise-level solutions. I have extensive experience managing large teams of diverse personalities in deadline-driven environments, managing employee career development and leading cross-functional team collaboration.

I have worked for some of the UK’s leading agencies such as Conran, Imagination, Fitch, Bates Worldwide, Steak and Landor. I’ve even been client-side for The Body Shop, Virgin, Tesco and MoneySuperMarket.

During my career, I have been lucky enough to have worked on many projects for brands such as the AA, Sainsburys, Abbey National, Shell, The Body Shop, British Gas, Lucky Strike, BAT, BP, Gartmore, Nokia, The Gumball 3000, O2, Vodafone, T-Mobile, DeBeers, Tesco, Bank Of Ireland, Belgacom, The National Lottery, BMI, Nike, thetrainline, (RED), Stella McCartney, John Lewis, Boxfresh, Swift Cover, Allianz, Cartier, Tiffany, Mont Blanc, ABC, Post Office, Etihad, Boxfresh, B&Q, Skype and a few others.

I am currently Chief Product & Technology Officer at HYKE.